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Realtors

Found 21 blog entries about Realtors.

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Ways to Improve Your Real Estate Marketing

If you’re fairly new to the world of the real estate agent, you’ve probably noted that marketing a property is easier than ever, thanks to technology. If you’ve been around for a while but aren’t tech-savvy, maybe you’re still grasping the intricacies of the technological world and stumbling through social media platforms, recognizing that technology is the name of the game but feeling a little behind in the race.

But, as far as marketing your services goes, no matter how old you are or how experienced you might be, you still need to generate, attract, and win leads so that your business is a successful one. And, certainly, with today’s booming technology, you can do that better than ever before. But how do you use technology in your marketing

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Young Agents and Real Estate

While in many markets, young real estate agents seem to be the exception rather than the norm, there are still many young folks – straight out of college or high school – that are determined to make their mark in the business. Some of these individuals grew up with parents that are/were agents, while others simply have a love for houses and the real estate business in general.  

The young agent certainly faces a lot of challenges. The first, of course, is simply their age. Do clients take a 22-year-old seriously? Will they doubt the young person’s ability to lead them in the right direction, or will they simply pass them by in favor of a more seasoned agent? 

It’s a tough world for a young agent, but age does not need to be a stumbling block…as

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Real Estate and the Difficult Client

Yup, we all get them. The difficult client. Why, we wonder, did they wind up with me? Why wasn’t someone else on the up desk when they called? Why did I prospect them at that party? How am I ever going to get through this process with them? 

Whether they’re buyers or sellers, demanding clients can make our lives…well…difficult! However, it’s essential to know that you can conquer the tough client if you can recognize what it is that motivates them and, then, decide how to handle them.  

Difficult buyers and sellers come in a variety of shapes and sizes but are most often identified by the following traits: 

  • The one who knows everything – This client knows EVERYTHING there is to know about real estate sales and purchases. As a matter of
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Real Estate Agent Characteristics

Do you love your career as a real estate agent? Do you exude telltale agent traits? Is it easy for others to figure out that you adore houses – old and new - and that you love selling them?  

If you're not a "secret" agent but advertise your love for the business on your sleeve, so to speak, chances are it's easy for others to figure out what you do for a living. And chances are your life has changed since you entered the world of real estate.  

Just for fun, we've compiled this list of traits that seem to go along with life as a realtor. So, here it goes. 

You know you're a realtor when… 

  1. You can't get enough of HGTV – Face it. You're hooked! Whether it's watching those good-looking twin brothers sell and rehab homes in Canada, house
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Real Estate Website Traffic

If you’ve got a career in real estate, you’ve got a website. At least you should! Indeed, it is the rare business these days that is successful without a website.

But many realtors and other business owners (and, remember, you ARE a business owner) don’t spend the time it takes to keep their website fun and interesting. True, most realtors do spend time building their initial site, but then it seems to fall by the proverbial wayside, with realtors only logging on when they want to add a picture and description of a new listing.

But what the other kinds of things you can do to refresh your site? What should you post? And will those items/ideas bring you more traffic?

Consider the following.

Is your site mobile-friendly? 

While some folks

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A Guide for New Real Estate Agents

Getting started in real estate can be fun and exciting…but it’s not always easy. Especially in areas where realtors seem to be a proverbial dime-a-dozen, new agents can have a hard time standing out in the crowd. It takes a lot of work, in the beginning, to get one’s name out there front and center AND plenty of consistent work to keep it there.

Marketing and Branding 

Marketing and branding. Those are certainly two “buzz” words of the 21st century. We hear them all the time, associated with products and services of all sorts.

Anyone in the real estate business should do their best to establish a “brand”, which is defined as a name, term, design, symbol, or any other feature that identifies one seller’s goods or services as distinct from

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Avoid These Mistakes During an Open House

If you’re a real estate agent, chances are you’ve had your share of sellers who’ve hounded you to hold an open house – or two or three – at their property. Or, if you’re a seller, maybe you’ve been the hounder – convinced that the only way you’re going to sell your property in a timely manner is to show it to the world via a Sunday open house.

Facts show, however, that an open house isn’t really necessary in precipitating the sale of a particular home, especially if the home is already priced right, is clean and attractive, and is readily available for showings.

However, realtors often have different reasons for hosting open houses. Such events can help the listing agent gain more clients by allowing him/her to prospect visitors that come into

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Being a Realtor When the News is Bad

In the real estate world, we’d like to think that every transaction will go off without a hitch. But if you’ve been a realtor for a while – or if you’ve been a home buyer or seller – you know that it’s often not the case. While stress-free deals are what we all hope for, the proverbial monkey wrench is usually thrown into the mix and – boom! – there’s trouble up ahead.

When you’re new to the real estate world, and you’re working on one of your first transactions, breaking the bad news to your clients becomes a thing of great fear. You’re not sure how they’re going to react about the news and – worst of all – you believe they’re going to think it’s your fault, even if that’s far from the truth. You worry about losing commission, losing the customer,

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Adding Value as a Real Estate Agents

Technology has changed the face of real estate and the role of a real estate agent, especially when it comes to buyers. With tools such as Trulia and Zillow, most potential home buyers now turn to the internet to “see what’s out there” rather than stopping by your office and asking for an overview of what’s on the market. (Remember the old days when you would pull out the most current MLS and thumb through it together?) 

As real estate agents, we know, of course, that that internet real estate sites are far from accurate. In many cases, the homes advertised have long been sold or have been removed from the market. The chances are that the buyer is probably wasting lots of time surfing through the pages of that site, only to be disappointed when

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Things Real Estate Agents Hate to Hear

Selling and listing houses isn’t easy. It’s a job that takes a ton of hard work and eats up lots of time. Realtors certainly don’t work the 9-5 beat! Successful agents go the extra yard to make a transaction a good one, whether working with the buyer, seller, or both.

But there are always those clients that seem to know how to throw a monkey wrench in the works. They’re frustrating and can make you angry, especially if you feel as if they’re sabotaging a deal or ruining your working relationship.

Sometimes, these clients just don’t know any better, and it’s up to us – the agents – to try to educate them on the rudiments of buying and selling and on the importance of the relationship between client and agent. If you don’t take the time to do

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