Getting started in real estate can be fun and exciting…but it’s not always easy. Especially in areas where realtors seem to be a proverbial dime-a-dozen, new agents can have a hard time standing out in the crowd. It takes a lot of work, in the beginning, to get one’s name out there front and center AND plenty of consistent work to keep it there.
Marketing and Branding
Marketing and branding. Those are certainly two “buzz” words of the 21st century. We hear them all the time, associated with products and services of all sorts.
Anyone in the real estate business should do their best to establish a “brand”, which is defined as a name, term, design, symbol, or any other feature that identifies one seller’s goods or services as distinct from…